Join the Certified Resale Collective
Partner with Goodbuygears to give your products a second life while maintaining brand integrity. As a Certified Resale partner, you’ll access a trusted resale channel that ensures your gear stays in circulation safely, sustainably, and profitably. Let’s work together to extend the life of your products and reclaim your share of the resale market.
Benefits of Joining the Certified Resale Collective
Gain a True Extension of Your Operations Team
We handle your returns process from end to end, partnering on everything from customer shipping labels and refund triggers to defect feedback and spare parts harvesting. Meanwhile your team stays focused on front-line growth.
Put Open Box & Gently Used Gear Back On Shelves Safely
We're experts in QCing secondhand baby gear–it's all we do. Our tenured associates meticulously inspect every unit based on rigorous safety standards, supported by a proprietary software with a step-by-step SKU specific inspection flow, so only safe, quality baby products are listed for resale.
Reclaim Your Share of the Secondhand Market
New parents already shop for your brand's pre-owned baby gear via online consignment and peer-to-peer marketplaces. In fact, 77% of surveyed customers would not buy the same product new. Gain entry into the secondhand economy via Goodbuygears’s online marketplace and reach a whole new audience of sustainability-minded parents.
Offer Customers a Bespoke Circularity Program
Meet your sustainability goals and create a feel-good customer experience at the end of a product's lifecycle by providing parents a convenient, eco-friendly way to send back used baby items and kid gear through our bespoke trade-in-program.
What Certified Resale Partners Have to say
"In terms of our experience so far, it has been nothing but a positive one. From our introductory call through onboarding, the whole process has been seamless and we are excited to work with a company that aligns with our mission while giving our products a second life."
-Giselle Valenzano
Customer Experience Director, Piccalio
"Joining forces with Goodbuygears and its Certified Resale Collective aligns perfectly with our commitment to sustainability. By embracing circular practices, we're not only reducing waste but also fostering a culture of environmental responsibility within our industry."
-Melody Rodriguez Levine
Head of Sales (North America), Joolz
"At Stokke, we recognize the systemic challenges that our planet is facing, and sustainability is a guiding principle in our daily work. We believe in taking a comprehensive approach that encompasses both the environmental and social aspects of sustainability."
-Jacob Kragh
CEO, Stokke
"Bugaboo and Goodbuygears have been working together for more than a year and it has proven to be a great partnership. We both value high quality, transparency and sustainability, building an excellent foundation to explore new opportunities and extend our partnership to create a more sustainable future together."
-Rolf Smeding
Director of Business Development, Bugaboo
Read Goodbuygears’s Resale Report 2025 to discover how the leading online marketplace for baby and kid gear resale helps brands, retailers and manufacturers decrease their carbon footprint and increase return margins by recirculating open box, overstock and gently used items at a discount off retail price.
